Having the right mindset is key to building a profitable blog. Especially in the beginning, when you see little to no results, your mindset can either make you succeed or not. If you’re a beginner blogger, here are the 5 mindset shifts you must embrace to be profitable at blogging!
Are you ready to grow your blog and be a successful blogger? Let’s get started!
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1. Shift from “It has to be perfect” to “Done is better than perfect”
One of the first mindset shifts you must make to give yourself a chance to be profitable at blogging is going from “It has to be perfect” to “Done is better than perfect”.
I mean, when you’re just starting out, you’ll stress about things that are of little importance in the long run.
You think you can launch your blog only once it’s perfect, otherwise, it doesn’t deserve to be on the Internet.
I know you think the world is watching every move you make, but that’s far from the truth! The world doesn’t even know about you or your blog (yet ;)).
And that is a great advantage!
Letting go of that external pressure allows you to try something, change it if it doesn’t work, and make mistakes along the way without being called out for them.
Like anything else, the only way to improve at blogging is by doing. Not by wishing, not by planning, and definitely not by striving for perfection.
You get better through practice. That’s the only way of doing it.
So, whenever you write something but feel like it’s not good enough, just put it out there.
Sure, you might not have written your best article of the year – but who cares?! At least you showed up. At least you were consistent.
If perfectionism is holding you back, it’s time for you to break free from it – because it’s not helping you in any way.
Remember: small progress is better than none. And the only way you can make progress is by trying.
📌 SHORT ON TIME? PIN IT FOR LATER! 📌
2. Shift from “I Need to be inspired” to “Inspiration comes when I start working”
If you’re waiting for inspiration to start writing, I’m sorry to break it to you; you will never be successful at blogging.
Your readers expect to see consistent, high-quality content – whether you are inspired or not. If you cannot meet the expectations, why would they bother coming back?
Forget about the tale that artists need to be inspired to create art.
Artists who make good art are the ones who show up even when the inspiration is not there.
Great writers write even when they think they have nothing to say.
If you want to be profitable at blogging, one of the most important mindset shifts you must make is to treat it like your job.
Would you ever take 2 weeks off just because you don’t feel motivated to work? I don’t think so. Then why do you give yourself that option when it comes to blogging?
Inspiration will come once you get started.
The only thing that will get you results is consistency, and consistency isn’t built around inspiration.
Be open to work even when you don’t feel like it, and, as Elizabeth Gilbert says in her book Big Magic, inspiration will come to visit you more often. 😉
3. Shift from “More work = More success” to “Smart work = More success”
The biggest lie in society is thinking we need to work 8 hours a day, 5 days per week to be productive.
This common belief is holding you back in your blogging business. It makes you believe you’ve got to spend tons of hours blogging and trying to juggle everything, or else you’re not really trying.
But what if you were focusing on the wrong things all along?
What if doing less as a whole, only to do more of the right things, was the key to seeing actual results?
Here’s where the 80/20 rule comes into play. The 80/20 rule – also known as Pareto’s principle – states that:
“Roughly 80% of outcomes come from 20% of causes.”
So, stop spreading yourself too thin by trying to do everything when not everything deserves your attention.
You can grow your blog by drastically cutting the hours you spend working on it, but only if you make smart decisions.
PS. Want to level up your blogging productivity? Read here: “The 80/20 Rule Is the Secret to Becoming a More Productive Blogger”
4. Shift from “I need more traffic” to “I need the right audience”
Let’s bust this myth: you need a great audience to be successful at blogging.
Well, it’s not the only truth – not anymore, at least.
Sure, if you have a large audience, you can more easily get into media agencies and get paid for ads.
But nowadays, even micro-influencers (accounts with less than 10K followers) can make money online. This teaches us that it’s not all about the size of your audience but also its quality.
You could have 100,000 monthly visitors to your blog but it won’t be that profitable if no one engages with your content. Yes, you can make money with ads but you’re missing out on income streams such as online courses, digital products, sponsorships, and affiliate marketing.
These income streams will only drive results if your audience resonates with what you’re selling or promoting.
For example, you could have 100 readers, but if they’re deeply engaged – buying your products and courses – you could make more money than in the former scenario!
Don’t think it’s all about numbers. You don’t need a large audience, you need the right one.
5. Shift from “Money-making bloggers got lucky” to “They followed a strategy”
Is there a secret rule for a successful blogger? While there’s not an exact formula, there are certainly some guidelines you should follow if you want to start making money from it.
The truth is that building a profitable blog is not a matter of luck. It’s about having the right growth strategy in place.
You will be successful by consistently focusing on the right things – following the 80/20 rule mentioned earlier.
It’s about not giving up when it would be much easier.
You’ve got to be willing to learn new things, not only at the start but all along the way.
You’ve got to be open to making those typical beginner blogger’s mistakes and adjusting your aim.
But it’s also about believing in yourself and having a message to share with the world – one that the world deserves to see, even if you think no one cares.
It’s not about luck. It’s about strategy.
PS. Are you tired of setting goals you’ll never achieve – in your blog or business, health and fitness, or social life? Grab your 90-Day Goal Action Plan now and be ready to crush all your goals! 😉
Conclusion
That’s all from me today!
These are the 5 mindset shifts you must make to be profitable at blogging. If you think I forgot to mention some important ones, I’d love to hear them – feel free to leave a comment!
Q: “What’s the biggest mindset block you had to overcome when starting your blog?” – Share yours in a comment! 🙂
Until next time,
